Hrty works with thousands of restaurants across London and Dubai.

The Hrty has been used more than 1 million times and over 300,000 hungry customers browse the site for offers every month.

Many restaurants on Hrty can make upwards additional revenue every month while building atmosphere and keeping staff active.

Dynamic pricing is used in many industries to maximise profits, particularly if businesses in those industries have high fixed costs and wildly fluctuating demand, like in hospitality.

Restaurants typically run on small ‘net profit’ margins. Interestingly however, restaurants actually have strong ‘gross profit’ margins on food, averaging 70-75% in London. The issue many venues face is volume and underutilisation i.e. Many empty tables during the day and a kitchen running at greatly reduced capacity.

At these times of underutilisation, fixed costs (staff, utilities and rent) can outweigh your revenue generated, resulting in loss making times.

By utilising Hrty customers to dine at your venue, you create extra volume at these off-peak times. As your fixed costs are set, the cost of serving an extra customer sits only in the food cost (industry avg of 27%), so, if you offer a 25% off deal to those customers, for example, your gross profit can still be between 45 – 50% on that customer’s order. This brings in revenue that you otherwise wouldn’t have had and ultimately improves your net profit margin.

With the right dynamic pricing strategy, restaurant owners can increase off-peak revenue and cover their costs/make a profit at times when they would have previously made a loss, which is economically very beneficial.

On top of the economic benefits, dynamic pricing can attract early diners to build atmosphere (which helps attract full-paying walk-in customers), or to reduce food waste – whatever strategy suits your venue.

If you signed up to Hrty today, you would be live and receiving customers in less than 48 hours.

Hrty integrates with all of the leading point of sale systems in London & Dubai and more are always being added. Talk to your Hrty account manager about getting your POS hooked up once you are onboard.

Venues use Hrty for a variety of reasons…

• Attracting early customers to build atmosphere / attract full-paying walk-in customers
• Attracting customers during off-peak times to make a profit on tables that would have gone
• Reduce food waste
• To simply attract extra customers all day

Also, before you’ve even posted a deal to the Hrty marketplace, our proprietary Artificial Intelligent algorithm uses millions of data points to predict how many customers it will attract AND how much they’ll spend.
This revenue predictor makes it easy to understand the financial benefit to your bottom line of each type of deal you could post.

Hrty Bookings is a next generation online booking and table management software used by many of the top hatted, two hatted and three hatted venues across London & Dubai.

If you are looking to attract more bookings or more effectively optimise your dining space, Hrty bookings might be for you!